A pan-India consumer research suggested that periodic defrosting of freezers is currently a tedious affair. Usually with competitor products, the users need to be mindful of defrosting the freezer which they often forget. The IceMagic Pro is a blessing as it offers intelligent Auto-Defrost technology which senses frost formation, automatically regulates temperatures and defrosts periodically without any user intervention. The internal UI on the freezer door allows user to quickly choose between everyday modes unlike controlling manually with a rudimentary knob which competitions offer.
Mob-clock is a table clock made up of a graded Mobius strap as the main body on a stand and a ball as a pointer. Although time is a linear one-direction concept, there are two repeating loops for each day, AM and PM, in normal clocks. Indeed, as in daily life, people do not switch their sides and continue and go on through the day; Mob-clock helps the user to have a natural feeling about time. In Mob-clock, the pointer moves in only one direction on one boundary of Mobius to pass 24 hours without any repeating and switching side and boundary.
The Ace xl is an iconic directional design. It provides semantic clarity to the user with its asymmetric boat-like shape and pronounced wheels that suggest mobility. Its distinctly defined washtub and spin-dry tub create task segregation for mental and practical ease. The dark monolith color scheme provides visual integration giving it a crisp aesthetic and an increased capacity perception. The tinted transparent lids with chrome finish touchpoints give a hi-tech and premium feel making it a unique and a value for money offering.
Zero is modular, and proposes the elongation of the main piece through a simple connection of the cylindrical tubes, thus allowing different layouts, resulting in a sculptural and organic format. It is called Zero because it is close to the ground, because it offers a connection with the energy of the earth and a position open to the sun, to the sky. Zero depends on other pieces to be one. A major challenge was to find the correct angle of curvature to give the piece the anatomy that would generate comfort for the user.
Elytra is designed in a way that allows the user easy access to increase the table top surface because of its non-static nature. The biomimetic, dynamic table's surfaces are split into four broad parts, including a wooden "head" and "body" as well as two glass-inlay wings that can be opened out simultaneously to expand the table's surface to store an extra few cups of tea, a planter or two, and perhaps a notebook to doodle your ideas on.
This cat climbing tower explores a new form of cat furniture. To boost the harmonious relationship between cats and home environments, it breaks the bulky stereotype of existing cat trees. According to cats’ habits, the upper part is used as a resting place and watchtower for cats to observe their territory. The lower part is designed for entertainment, offering cats a large, safe playing area.