Financial Services by Hongbin Yang, Shuai Wang and Qina Qiu

Hongbin Yang, Shuai Wang and Qina Qiu Spotlights The Cz Bank Logo and Visual Identity Financial Services

Hongbin Yang, Shuai Wang and Qina Qiu, the project leader of the award winning work Hongbin Yang, Shuai Wang and Qina Qiu's CZ Bank Logo and Visual Identity Financial Services explicates, CZ bank is one of 12 nation-wide joint-stock commercial banks in China,headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy..

Financial Services by Hongbin Yang, Shuai Wang and Qina Qiu Images:

VIA: http://competition.adesignaward.com/design.php?ID=81348

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