Synchron
Synchron is a universal analog clock that displays the official time of different countries simultaneously. Unlike digital clocks, this desk clock displays a similar situation in all locations, ie, it contrasts the mechanical understanding of time with its arbitrary understanding. The concept is about problematic confrontation with time, and it's taken from a critical perspective that recognizes the clock as a symbol of labor in the digital age. A type of aesthetic in performance, that in the present age is considered as a useless decorative abject, that is expected to work continuously.
Synchron Desk Clock by Farzan Shamasblou has been highlighted as an innovative illustration of industrial design by the A' Design Award & Competition. Synchron Desk Clock was awarded the Bronze A' Design Award in Homeware Design in 2023. The A' Decorative Items and Homeware Design Award is a highly prestigious, international, juried design competition which celebrates excellent design of tableware, lighting fixtures, cookware, decorative accessories, bathroom accessories, furniture, textiles, kitchen gadgets and more.
